The AM Institute was a private members club for health and was set up to help men in their 40’s, 50’s & 60’s enjoy their life as much they did in their 20’s and 30’s.
We created the brand identity, branding, stationary, strategy, dual function health app / members portal, merchandising and advertising concepts.
via Katana London
The brand icon is a monogram with interlocking ‘A’ & ‘M’ in a warm grey and cool grey to reflect the brand proposition of emational wellbeing combined with science and medicine. The icon was also design to give the impression of a crown. The word mark would always be written out as above to reflect the seriousness of the brand. We went through many iterations to refine both the word mark and the icon Educate Private is a leading education consultancy providing educational advisory and tuition services for the leading UK independent schools sector, UK and …