Branding for a luxury hotel proposition and private villa.
Treville Phuket & Villa Treville are luxury hotel propositions for high-net-worth individuals.
We worked on the Villa Treville website and digital to create a luxury website experience to capture the essense of this stunning and historic Positano hotel to the stars. Click here to see that case study
The concept for the identity was to establish a visual connection between the 2 properties, while each have their own unique brandmark to set them apart.
The icons were designed to follow the serpentine shape of the fish in the first Villa Treville hotel, so that when they were side by side it would be clear that they were part of the same group of hotels.
The marketing brochure or invite for high net individuals was designed like a luxury postcard set, on thick heavy weight paper: The front with beautiful photos of the villa and the back with information about suites, spa, food, ethos and an invitation to join.
via Katana London
Identity & Association with Treville Phuket
Treville Phuket & Villa Treville are two luxury hotel propositions for high-net-worth individuals.
The concept for the identity was to establish a visual connection between the two properties, while each have their own unique brandmark to set them apart.
Concepts & Drafts
The icons were designed to follow the serpentine shape of the stylised ‘fish’ in the first Villa Treville hotel logo, so that when they were side by side it would be clear that they were part of the same group of hotels.
This would also help create a consistent brand identity for the hotels.
The colour palette was chosen from the photos of the property. We choose cool & warm tones of the materials used in the building: Tiles, Copper, Stone
The ‘Thai serpent’ & the ‘Gecko’ were the final versions, and we tried 3 of each, with slightly different heads as a comparison.
The client wanted to compare both versions inked up.
Although the logo has a painterly effect, it is a vector file and can be scaled up or down as required.
It can also be used as an outline version instead of full colour for foiling or if a simpler outline logo is required for print materials
Stationery & Applications
Stationery in blue, white & copper foil with a watermark of the brand icon.
Applications mocked up to show possible merchandise as well.
We designed the brand icons so that when in use in the property they were in keeping with the whole feel of the place, without it feeling too like resort signage.
We created elegant rune like icons, that was in keeping with the architectural style of Treville Phuket and could be engraved on the stone or wood signage around the property.
Direct Marketing & Brochures
For the invite to VIP guests, we designed a custom cards pack that clients would get in the mail.
The front had one of the panorama shots of the property and at the back was information about rooms, stay, etc.
Thank you for making it to the end!
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