Website for world renowned Columbian artist Fernando Botero to promote his National Museum of China exhibition. His exhibition set a record as one of the most popular exhibitions at the museum.
The site needed to showcase his work to promote it to a relatively new audience in China. Based on a small focus group test of his paintings, it showed that his painting of 2 clowns on a red background was the most popular amongst an Asian audience and would probably resonate the most. That painting as chosen as the main image for the Botero in China campaign, merchandise and website home.
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