British Fair Campaign & Digital

Pitch for a luxury fair to introduce British brands in China, a growing market for luxury goods and British style and fashion. 

  • Advertising concepts
  • Marketing concepts
  • Digital design

via Katana London

Campaign Advertising Concepts

The campaign adverts were designed to promote the best of British brands to the public in China food, fashion, art, lifestyle, technology & sports brands in a cleaver, eye-catching way that would stand out from the slew of photography style, cluttered and typographic adverts in the China market.


Responsive sales website as part of the drive to get brands to sign up to the fair.

Magazine & Direct Marketing

Magazine, Large format print newsletter as part of the marketing promotion.

Thank you for making it to the end!

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Published by Janine Shroff

Designer & Illustrator based in London. I specialise in UI/UX, branding, hand-drawn illustration & painting.