Educate Private is a leading education consultancy providing educational advisory and tuition services for the leading UK independent schools sector, UK and Europe. 

The brief was to create a child friendly mascot for Educate Private’s school prep in Beijing, to prepare young Chinese students for UK entrance examinations as well as english lessons and creative activities.

The brief was to create an anime style mascot as well as many assets that could be used in various ways to create marketing, brand advertising or merchandise. This would help soften the brand to younger audience and create a friendly and fun environment for young children learning English.

I also created a large 1.4m vector mural for their China office, with illustrated assets that could be re-used in other marketing materials. Some of these assets were reused in planning other murals at the entrance of the office.

  • Branding
  • Marketing
  • Print
  • Illustration
  • Social Media

Illustration & Design for Educate Private

‘Percy Pu’ Mascot | In Situ
‘Percy Pu’ Mascot | In Situ
‘Percy Pu’ Mascot | Concept
‘Percy Pu’ Mascot | Concept
‘Percy Pu’ Mascot | Initial Sketches
‘Percy Pu’ Mascot | Initial Sketches
‘Percy Pu’ Mascot | FINAL
‘Percy Pu’ Mascot | FINAL
Large wall Mural of London 1.4 x 1.4 M | Layout Sketch & Roughs
Large wall Mural of London 1.4 x 1.4 M | Layout Sketch & Roughs
Large wall Mural of London 1.4 x 1.4 M | Final
Large wall Mural of London 1.4 x 1.4 M | Final
London Mural Insitu
London Mural Insitu
London Mural | Architecture
London Mural | Architecture
London Mural | Girl on Bike
London Mural | Girl on Bike
Corridor Mural
Corridor Mural
Corridor Mural | Mockup
Corridor Mural | Mockup
Educate Kids Club | Flash Cards
Educate Kids Club | Flash cards marketing (spells out the company name)
Educate Kids Club | Flash Cards Bus
Educate Kids Club | Marketing flash Cards detail
Educate Kids Club | Flash Cards Bus
Educate Kids Club | Marketing flash Cards detail
Educate Kids Club | Greeting Cards
Educate Kids Club | Direct marketing cards to be sent via email or print

Design & Branding

Educate Kids Club | Logo & Shield based on the Mascot
Educate Kids Club | Logo & Shield based on the Mascot
Educate Kids Club | Collaterals
Educate Kids Club | Collaterals
Educate Kids Club | Marketing Materials
Educate Kids Club | Marketing Materials
Educate Kids Club | Uniform Mockups
Educate Kids Club | Uniform Mockups
Educate Kids Club | Uniform Mockups
Educate Kids Club | Uniform Mockups
Educate Kids Club | Merchandise Mockups
Educate Kids Club | Merchandise Mockups
Educate Kids Club | Merchandise Mockups
Educate Kids Club | Merchandise Mockups
Educate Kids Club | Merchandise Mockups
Educate Kids Club | Merchandise Mockups

Social Media

EP-Newsletter-Template_02

Illustration & Design for Educate Private