Illustration for the packaging and glass for the Stella Artois Limited Edition Chalice, India. The design direction was provided by the lovely team at Jones Knowles Ritchie 

Overview

  • Role: Illustration
  • Design Direction:  Jones Knowles Ritchie
  • Account Manager: Francesca Zaccone, Sharanya Venkataraman
  • Client: Stella Artois

About

The illustration had to convey the spirit of water as well as be visually distinct as ‘Indian’. Indian women carrying water was the theme for this year. I choose a symmetric layout with 3 women (a lucky number) with highly stylised pattern of water and fish swirling around them to convey movement and clean water.

“The purchase of a Limited-Edition Stella Artois Chalice helps provide 5 years of clean water to someone in the developing world. This year’s collection features hand-crafted designs inspired by Mexico, India and the Philippines. $3.13 helps provide 5 years of clean water for 1 person in the developing world. Stella Artois will donate $3.13 to Water.org for every Limited-Edition Stella Artois Chalice sold in the U.S. between 1/1/18 and 12/31/18, up to 300,000 chalices.”

water.org/stellaartois

Buy the Stella Artois India Chalice

Search your local Amazon for ‘Stella Artois Chalice India’

India Chalice with name - Portrait
On white - India Chalice Box
India_Chalice with name - Original

India Chalice Video by Stella Artois

The Daily Show with Trevor Noah | Matt Damon & Gary White Transforming Lives with Water.org and WaterEquity
The Daily Show with Trevor Noah | Matt Damon & Gary White Transforming Lives with Water.org and WaterEquity

Click here to watch the video

Stella - Prue Mckay Photo of Chalice
Photo by Prue McKay