DryBy is a blow dry and nail art studio located in central London. DryBy’s aim is to transform the traditional blow-dry and nail experience for the discerning modern women.

We did the brand identity for use both digitally and for print in rose-gold, with the ‘R’ designed to subtly look like a strand of hair.

Based on a focus group of the core salon customers as well as the clients own preferences, the subsequent branding look and feel, brand book and stationary were designed to be very luxurious, elegant and minimal, utilising a soft colour palette with tones of white, pink, light grey and cream.

Booking App: The blow dry booking app UI & UX was designed for customers to view the blow dry styles offered as well as book a blow dry at home, for a group or at the salon. The app look and feel reflects the brand identity and colours.

  • Identity
  • Branding
  • Digital
  • App
  • UI
  • UX
  • web

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